There is a person on the other side of everything I make.
Collaborating with organizations around the world, I take marketing challenges and turn them into results.
Together we plan, design and build the brand that sets the standard, the website that tells the story, the images that let the product speak, and the film that lets you meet the people a program is for. On the other side, there is a pilot comparing engine upgrades, a lab manager choosing a PCR rack, and a young refugee with the desire to be creative. It’s a big job for a photograph, a web page or a marketing campaign. But they’re always up for it. And so am I.
Let’s work together
I work like any member of your team, full time, part time or by project. Send it over: the idea, the role or the problem, and together we’ll come up with a plan.
- Location
- Based in Italy. Available remote, hybrid or on site, in all time zones. US citizen authorized to work in the US and Italy (EU), no sponsorship needed.
- Phone / WhatsApp
- Use the form below
- Languages
- English (native)
Italian, Portuguese, Spanish and Japanese (basic)
Approach
Commercial
I work alongside the head of marketing and the sales team to plan and make what a product is sold with: the brand, the website, the advertising and the photography. I also build the tools behind them, so the sales team can put a product on the market the day it is ready.
NGO, humanitarian
With the people who run a program, I plan the communications and make the film, photography and websites that let its own people speak. The film is only part of the experience: where it is seen and how it is presented make the difference in fundraising and in building momentum. I learned that building two nonprofits from the ground up, from the fundraising to the volunteer teams.
Storytelling
Story is part of everything I do. I believe it is what gives a product or a program its meaning, and it is through story that lasting impressions are made. People may not remember the features or the cause, but they will remember the story. I have taught storytelling at universities in the US and in refugee camps in the Middle East, where students made films with nothing but a phone. What I taught there holds true everywhere: a story carries furthest when it belongs to the people in it, whether they are the engineers behind a product, the artisans preserving their culture, or the people a program is meant to serve.
Sales
Being a top salesperson at Hewlett-Packard for years took listening far more than selling. Listening uncovers the truth of a problem, and my success came from building the solution. Sales is not about convincing a customer to buy. It is about bringing value they understand and that supports them. That is a skill I bring to all of my work, whether it is a website that needs to leave an impression, the material a sales team reaches for to close the deal, or a campaign that answers the questions people are already asking. Work is built for a purpose, and marketing too often forgets the result it is meant to drive. Having a background in sales has always kept my work tied to the results.
“You understand our products and how to sell them visually.”
“Gorgeous imagery and artwork.”
“This is exactly the feeling we wanted. It tells the story so effectively…”
“Both the video and ad are spectacular!”
“This is absolutely fantastic! … You’ve been a huge help.”
“Everyone loves the video with the stories.”
“Alex did not give up where others would have. He worked the technical and process issues exceptionally and followed the sales process to a tee.”
“You are a master of creativity and design… strong attention to detail and illustration.”
“Alex is so helpful… he’s unbelievable! He’s easy to work with, he’s very intelligent, and all my customers rave about him.”
Clients
- 50+ projectsScientific Specialties (SSIbio)Product photography, graphic design, trade-show booths, landing pages, Google Ads and social video, working directly with the director of marketing since 2023.
- 95 projectsFinnoff Aviation ProductsA complete brand redesign, two websites, targeted advertising, events, industry publications and a spec-sheet system, working alongside the director of marketing for five years.
- 44 projectsPeak Dental HealthForty films, a set of lobby slides, two eBooks and five years of social media, working directly with the practice owner.
- 22 projectsSESI / CNI Conexão MundoSeven years of films and photos. From proof of concept in the US to 19 states in Brazil, serving over 5,000 students.
- 9 projectsSanyork Fair TradeNine films across Peru, capturing the stories of the artisans behind the products, shown alongside them on the company’s online store.
- 5 projectsMeet the Middle EastA documentary three years in the making, a new website and the photo library used across the program’s communications and outreach.
- 4 projectsWater For PeopleFundraising films and program introductions, with location footage and motion graphics, made directly with the CEO.
- 2 projectsforumZFDTwo online courses in multimedia journalism and oral history for working professionals in Beirut: course material, teaching, and the recorded sessions edited and published in English and Arabic.
- 1 projectUNDP LebanonPhotography from the field, published by UNDP.
Credentials
- Tools
- HubSpot, Google Ads and Analytics, Mailchimp, Meta Business Suite. WordPress, Framer, Figma, Canva. Adobe Creative Suite, Affinity. Final Cut Pro, DaVinci Resolve. Slack, Microsoft Teams, Google Workspace. ChatGPT and Claude.
- Recognition
- Team MVP, 2005 and 2007, and Thinking Out of the Box award, Hewlett-Packard. One of five HP employees on the Hurricane Katrina photo-restoration team, featured on ABC’s Extreme Home Makeover. Photography published by UNDP.
- Education
- International Business, University of Denver; president of Delta Sigma Pi, 2008. Advertising, Academy of Art University. Writing & Directing, Colorado Film School; Best Documentary, 2013. 3D Animation & Multimedia, Art Institute of Colorado.