Role: Creative director, marketing manager, filmmaker & photographer
Deliverables: Film, photography, social media, design & print

Peak Dental Health – know the practice before you walk in

Peak Dental Health is an independent practice in Broomfield, Colorado, in an area dominated by big dental chains. Dr. Brett Nelson's advantage was personal, friendly care. I came up with the concept of a single film introducing the practice, and when the film was successful, he put me in charge of marketing.

My focus was to let patients know the practice, removing any doubts, fears, or questions before they walked in the door. Hundreds of posts and over forty videos later, the work is still used.

In depth

Welcome to PDH

An introduction video shows you the faces, the rooms, and Dr. Nelson explaining what a patient-centered practice means.

Meet the team

In place of the standard About page, each photo is clickable and turns into a video of the staff telling you something about themselves, building the relationship before you step in the door.

First questions to final results

Success stories follow two patients from start to finish, showing how the process improved their lives. A series of videos allows Dr. Nelson to educate potential patients on treatments and answer common questions.

Still from a film for Peak Dental Health: a smiling man checking his teeth in a round hand mirror by a sunny window

Still from a film for Peak Dental Health: a woman in a dental chair checks her smile in a hand mirror as an assistant stands by

Continuing the relationship

Patients see the dentist every six months, but the relationship doesn't need to end there. With weekly visits to the office, I built social media campaigns, managed Google reviews, and created short staff videos, testimonials, giveaways, and even COVID advisories. Leveraging social media extended the practice's reach within the local community and brought in high-value leads for treatments.

A phone standing on the point of a block, showing the Peak Dental Health feed: the team in their navy scrubs

A hygienist smiling as she writes at her desk in a treatment room

Empowering the patient

The biggest decision brings the biggest questions. A guide to dental implants written by Dr. Nelson educates patients before the commitment. In the lobby, a custom branded slideshow gives patients information while they wait, keeping the brand as consistent inside the office as it is outside.

The implant book open at A Patient Focused Dental Practice and the jaw and face illustrations, beside a closed copy showing the cover

The waiting-room TV showing the Peak Dental Health welcome slide